iPHONE5 “The biggest thing to happen to iPhone since iPhone


When we envisioned the new iPhone, we landed on a remarkably thin and light design. But it’s nearly impossible to make a device so thin and so light without sacrificing features or performance.

We could have taken the easy way out and designed something more reasonable and less remarkable. But we didn’t. If the technology didn’t exist, we invented it. If a component wasn’t small enough, we re-imagined it. If convention was standing in the way, we left it behind. The result is iPhone 5: the thinnest, lightest, fastest iPhone ever.

iPhone 5 is just 7.6 millimeters thin. To make that happen, Apple engineers had to think small, component by component. They created a nano-SIM card, which is 44 percent smaller than a micro-SIM. They also developed a unique cellular solution for iPhone 5. The conventional approach to building LTE into a world phone uses two chips — one for voice, one for data. On iPhone 5, both are on a single chip. The intelligent, reversible Lightning connector is 80 percent smaller than the 30-pin connector. The 8MP iSight camera has even more features — like panorama and dynamic low-light mode — yet it’s 25 percent smaller. And the new A6 chip is up to 2x faster than the A5 chip but 22 percent smaller. Even with so much inside, iPhone 5 is 20 percent lighter and 18 percent thinner than iPhone 4S.

Precision-Matched Inlays

During the assembly process, each iPhone 5 aluminum housing is photographed by two high-powered 29MP cameras. A machine then compares the images with 725 uniquely cut inlays to find a precise match.

 Sapphire Crystal

Although the surface of the iSight camera is as clear as glass, it’s not made of glass. It’s actually sapphire crystal, whose hardness is second only to diamond on the scale of transparent materials. That means the surface of the lens is far less likely to scratch.

 Diamond-Cut Beveled Edge

A crystalline diamond is used to cut the chamfers of iPhone 5. This process gives the beveled edge its beautiful sheen.

Faster CPU performance.

With the new A6 chip, just about everything you do on iPhone 5 is noticeably faster — up to twice as fast compared with the A5 chip. So apps launch, web pages load, and email attachments appear almost instantly.

Faster graphics.

The A6 chip also offers graphics performance that’s up to twice as fast as the A5. So you can power through graphics-intensive apps and games. And enjoy higher frame rates for smoother, more realistic gameplay.

Even better battery life.

Not only is the A6 chip custom designed to be fast, it’s custom designed to work with iOS 6 to be extremely power efficient. So even at its accelerated speed, iPhone 5 has more than enough battery power to last throughout the day — up to 8 hours of browsing on a cellular connection, up to 8 hours of talk time, and up to 10 hours of video playback time.4

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